Out of frustration of lack of service from the large rental companies, MSP Equipment Rentals was founded back in 1998. 12 years prior to that, Michael Cassidy Sr. started his painting company as well, Cassidy Painting Inc., specializing in commercial painting and sandblasting. Through the years Mike developed a need for aerial lifts and became annoyed at the lack of service and customer appreciation he experienced when dealing with large rental companies. In turn he purchased an assortment of boom and electric scissor lifts for the company to use.  While the lifts were out on jobs, Mike received numerous calls from other contractors as well as friends and fellow business owners that wanted to rent the lifts from him.

Mike noticed that there was a demand for aerial lift rentals along with customer satisfaction. He realized through general conversation with fellow contractors that the demand was even bigger than he thought. One by one he purchased equipment and grew the fleet up to what it is today. After consulting with his wife, Lisa, they decided to name it MSP after their kids Michael, Shannon, and Patrick. At that point in time Mike committed the business to serve contractors the way that he would want to be served.

Since then MSP has steadily grown and become a strong competitor in the aerial lift rental industry. The company thrives on its wonderful customer base and looks forward to future growth.